Cross-National Seminar: Branding Nations, Products, and Sensory Experiences: How is it all Perceived by Customers and Tourists?

Branding Nations, Products, and Sensory Experiences: How is it all Perceived by Customers and Tourists?

Venue: Cyprus University of Technology, Limassol
Time: Friday, October 26th 2018

Organizers:
The Semiotics and Visual Communication Research Lab (SVC Lab)
Department of Multimedia and Graphic Arts, Cyprus University of Technology

Mission Statement: The seminar brings together two research environments from the utmost South of Europe (Cyprus and Greece) and one close to the utmost North (Denmark). What unites them is a combined research interest in multimodal communication, national identity and branding, and consumer marketing and research. A key aim is to establish new proactive synergies between these fields in targeting such specific areas of practice and research as place branding, tourism, and food innovation and marketing. The seminar will exemplify the application of this overall agenda to a selection of current topics and types of data as implemented in ongoing research in the respective environments and provide a forum for generating new research ideas and exploring possible areas of common interest and perhaps possible future collaboration.

Read the full announcement here: Cyprus Seminar Program